Contents METSÄ FIBRE CUSTOMER MAGAZINE
FIBRE CUSTOMER MAGAZINE 2020–2021 | METSÄ FIBRE, PO BOX 30, 02020 METSÄ | WWW.METSAFIBRE.COM | PUBLISHER: METSÄ FIBRE | EDITOR-IN-CHIEF: EVA MARTIN | EDITORIAL BOARD: ARI HARMAALA, RAILI KOPONEN, MIKAEL LAGERBLOM, TOM NICKULL, TUOMO NIEMI, TIINA TASSI JA HARRI VERTANEN | PRODUCTION: HUBE HELSINKI | ACCOUNT DIRECTOR AND PRODUCER: SANNA LAAKKONEN | LAYOUT: KATRI SULIN | COVER PHOTO: METSÄ GROUP | PRINTING PRESS: PUNAMUSTA OY | ISSN: 2670-0050 (PRINT), 2670-3831 (ONLINE) | THE MAGAZINE IS PUBLISHED IN FINNISH, ENGLISH AND CHINESE | ADDRESS SOURCE: METSÄ FIBRE’S CUSTOMER AND STAKEHOLDER REGISTER | IF YOU DO NOT WANT TO RECEIVE THE MAGAZINE, PLEASE SEND US AN EMAIL: METSAFIBRE.MARKETING@ METSAGROUP.COM | COVER: METSÄBOARD PRIME FBB BRIGHT 210 G | INSIDE PAGES: GALERIEART MATT 150 G
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EDITORIAL Ensuring the continuity of business operations PAGE 4
RESPONSIBLE ACTIONS Ensuring product safety is essential to us PAGES 64–69
WORLD OF FIBRE About pulp and our business in brief PAGES 5–7
PULP TECH Fines optimisation with Fines Management Audit PAGES 70–71
SUSTAINABLE FORESTRY Turning softwood into logs is long-term work PAGES 8–15
CARBON FOOTPRINT Towards fossil free production PAGES 72
MEGATRENDS Many opportunities for wood and fibre products PAGES 16–17
PERSPECTIVE Esko Pekuri has worked at Metsä Group for 45 years PAGES 73
GREENER CAR TYRES WITH CST, PAGES 23–25
VISITING A FOREST ESTATE IN SOUTHERN FINLAND, PAGES 8–15
PULP MARKET Specialty papers sets demand for the fibre raw material PAGES 18–22
ENABLER OF A GOOD LIFE DRT wants to make environmentally friendly tyres with CST PAGES 23–25
PROFESSIONAL Jukka Kiuru knows how to build a pulp mill PAGES 62–63
METSÄ FIBRE World-leading producer of pulp, timber and bioproducts PAGES 74-75
INNOVATIONS & INVESTMENTS Metsä Fibre is planning to build a new bioproduct mill in Kemi PAGES 26–31
INFLUENCER Professor Orlando Rojas wants promote the use of local fibre PAGES 42–46
COOPERATION Akihito Kataoka from Itochu speaks for diverse cooperation PAGES 32–33
CLOSE-UP OF A CUSTOMER Nouryon continues CP Kelco’s CMC business in Äänekoski PAGES 47–49
PASSIONATE ABOUT PLANTS AND SCIENCE, PAGES 42–46
PLANNING A NEW BIOPRODUCT MILL IN KEMI, PAGES 26–31
HOW IT WORKS Reducing transportation costs by opti- mising shipping PAGES 34–37
SUSTAINABLE SOLUTIONS The circular economy is an essential part of pulp production PAGES 50–53
CLOSE-UP OF A CUSTOMER Century Pulp and Paper wants to be the number one in India PAGES 38–40
VISION CEO Ismo Nousiainen: Aiming for excellence PAGES 54–57
HOW WE SERVE YOU Customers interested in digitalisation PAGES 41
REGIONAL FOCUS China is leading tissue markets in Asia PAGES 58–61
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