“A growing environmental awareness is also creating pressure to give more consideration to the recyclability of specialty papers.”
Main specialty paper markets by share 2018
adopted in Asian markets. Environmental awareness might still be slightly stronger in Europe and North Amer- ica,” says Reardon. SPECIALTY PULP ON THE RISE For the producers of raw materials such as pulp, specialty papers offer a promising outlook. Reardon highlights es- pecially specialty pulps such as micro fibrillated cellulose, which is needed when specialty papers need to be given a barrier for liquids that does not include plastic. Most specialty papers require fresh fibre; recycled ma- terials can be used in sack papers, for instance. Vänskä says that growing environmental awareness is also creating pressure to give more consideration to the recyclability of specialty papers. “Sustainability is also having a strong impact on the field of product development,” Vänskä says. Metsä Fibre’s vision is to be the most preferred and prof- itable producer of products made of Nordicwood and a forerunner in the creation of sustainable growth. “We have first-rate technical expertise at Metsä Fibre and therefore the ability to support our specialty paper cus- tomers in their businesses on a global scale. We also want to provide our customers with new innovative fibre-based products and solutions in the future.” •
1%
1%
1%
3%
4%
6%
7%
41%
8%
10%
18%
PACKAGING AND LABELLING BUILDING AND CONSTRUCTION FOOD SERVICE BUSINESS AND COMMUNICATION INDUSTRIAL PRINTING AND PUBLISHING CONSUMER FILTER MEDICAL ELECTRICAL SECURITY
Emilia Vänskä Development Manager of Metsä Fibre’s R&D team in the centre of excellence for business operations develop- ment. The team mainly focuses on long-term research and development projects.
22
Powered by FlippingBook