“Metsä Fibre has a flexible supply chain and can provide material by rail between Europe and China.”
sues see an increase. The reason for this trend is that facial tissues are getting more accepted by customers and are now serving purposes that toilet paper used to satisfy. “The gap between the structure of the tissue paper mar- ket in China and the markets in developed countries is closing. Moreover, the growth rate of China’s market is expected to be higher than the global average, making China the fastest growing region in the world,” Mr. Cao from CTAPI explains. “Tissue paper producers are now competing to develop more differentiated products that have higher added values, through increasing focus on product functionalities.” The tissue paper market in China is very competitive. According to Mr. Cao, the market is key in the allocation of resources and most brands are privately owned. THE VALUE OF COOPERATION “Metsä Fibre provides us with high-quality materials and makes it possible to produce premium tissue products that benefit our customers. We are looking forward to continuing a long-term partnership,” says Mr. Ng from Luck Tissue, whose company has been working closely with Metsä Fibre for over 10 years. From Mr. Deng’s perspective, the cooperation between C&S paper and Metsä Fibre has benefitted both sides. “Metsä Fibre has good raw-material resources and state-of-the-art factories. The quality of their pulp prod- ucts meets the requirement for our production of tissue paper. Metsä Fibre has a flexible supply chain and can provide material by rail between Europe and China. This has shortened the door-to-door delivery time from 80 days to 20 days.” “In addition, the foresight of Metsä Fibre in terms of en- vironmental management brings value to our own explo- ration and execution of sustainable strategies,” Mr. Deng says. •
Metsä Fibre’s partners in China, from Luck Tissue to C&S Paper to Jinboshi, are all very positive about the development of the market and the partnership.
Mr. Zhenlei Cao President of the China Technical Asso- ciation of Paper Industry (CTAPI) which is China’s largest state-owned agency servicing China’s paper industry.
Mr. Guanbiao Deng CEO of C&S Paper Co. Ltd. The company’s main products are roll paper and non-roll paper tissue products. It is one of the leading tissue producers in China’s market.
Mr. Martin Ng Marketing Manager of Luck Tissue. The company has manufactured tissue in Hong Kong and China for over 30 years.
Mr. Junqing Zhang Chairman of Jinboshi Group. The company has been in China’s market for over 20 years.
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