Made of pulp
Getting creative
SAMI ANTEROINEN, Photos: Metsä Board
Sustainability is shaping the face of packaging. Big brands and smart consumers are looking for sustainable, biodegradable, recy- clable and even reusable solutions. “We are talking about one of the largest industries in the world. Packaging is used in food, consumer goods, equipment – basically everywhere,” says João Cordeiro , Global Head of Pulp & Paper for AFRY, an advisory services supplier. “Well-designed packaging protects the contents it carries, avoids damage during transport and preserves the product’s original properties. It also promotes the goods to consumers.” The main packaging materials used today globally are plastics, metals, glass, wood, and paper and board. Cordeiro points out that plastics still account for the lion’s share of the industry thanks to their cost, weight, and diverse usability. “Renewable fibre-based packaging consists mainly of paper and boards. Today it totals some 230 million tonnes globally and is the second largest packaging raw material. And it is gaining market share from many other substrates,” says Cordeiro. With plastic finding itself on the wrong side of history, is this the moment for the board industry to step up with innovative packaging solutions?
100% recyclable paperboard lid
The Paper Lid Company’s lid for takeaway cups is made from fully recyclable dispersion barrier board. It uses a novel technology developed by The Paper Lid Company that makes it possible to form the paperboard into the desired shape. The result is a one-piece lid that clicks firmly in place and offers performance that is comparable to a traditional plastic lid. The carbon footprint of a paperboard lid is at least 50 per cent lower than that of a plastic lid and it is fully recyclable.
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