Dispersion coated barrier board is recyclable and biodegradable.
Metsä Board, a sustainable solution emerged. The company’s “It’s all about love” praline box features dispersion coated barrier board MetsäBoard Prime FBB EB. “We were able to reduce the share of plastic in the product considerably,” says Juri Kaskela , owner of Kultasuklaa. The four-praline box, launched for Valentine’s Day 2020, has an innovative structure: the external packaging is made from a single piece of paperboard which forms a heart. “The heart-shaped pralines are protected by dispersion coated barrier board on the packaging’s inner surface.” Cupid-compatible Kultasuklaa chose dispersion coated barrier paperboard because it is recyclable and biodegradable. The paperboard does not require plastic separation and can easily be recycled together with other paper or paperboard. “The design is a really beautiful innovation that certainly adds value to our product,” Kaskela says, adding that discussions with Metsä Board started a couple of years before the actual launch. “We had great dialogue from start to finish. It is a tremendous advantage to have world-class expertise available for a smallish company.” He adds that Metsä Board experts were quick to grasp the chal- lenges related to premium chocolate. For example, the packaging needs to protect the products from air and light, while maintain- ing suitable grease and moisture resistance. “We speak the same language. The innovation process itself was rather quick. Metsä Board already knew us well.” •
No more broken hearts
Kultasuklaa’s four-praline packaging has an innovative structure: the external packaging is made from a single piece of paperboard, which forms a heart. The heart-shaped pralines are protected by dispersion coated barrier board on the packaging’s inner surface. The grid that keeps the pralines in place and separate is made from a single piece of dispersion coated barrier board. The package it can be recycled along with other paper or paperboard, or composted.
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