Fibre customer magazine 2022/2023

Global fibre use development

Market pulp (virgin fibre)

Integrated pulp

Recycled fibre

Million tonnes

250

200

150

100

50

0

Source: Hawkins Wright

Chemical market pulp supply 2021

6%

The global green transition away from fossil raw materials is driving demand for pulp.

13%

37%

28%

16%

Source: Hawkins Wright

China Other Asia Europe

North America Other

John Litvay Director and partner of the consultancy company Brian McClay & Associates (BMA), who has been observing international pulp markets for two decades. Litvay previously worked as a consultant for Pöyry and as strategy team leader at Georgia-Pacific LLC.

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