Global fibre use development
Market pulp (virgin fibre)
Integrated pulp
Recycled fibre
Million tonnes
250
200
150
100
50
0
Source: Hawkins Wright
Chemical market pulp supply 2021
6%
The global green transition away from fossil raw materials is driving demand for pulp.
13%
37%
28%
16%
Source: Hawkins Wright
China Other Asia Europe
North America Other
John Litvay Director and partner of the consultancy company Brian McClay & Associates (BMA), who has been observing international pulp markets for two decades. Litvay previously worked as a consultant for Pöyry and as strategy team leader at Georgia-Pacific LLC.
22
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