Our customer
Shared ambition for sustainability
ANNA HOGAN, Photo: APRIL Group
Ambitious sustainability goals connect Metsä Fibre and its customer APRIL Group. While APRIL sources long fibre pulp from Metsä Fibre, the partnership runs far deeper than that.
Indonesia-based APRIL Group is one of the largest pulp and paper producers in the world. The company has a ma- jor pulp and paper mill in Riau Province, Sumatra, but it also obtains softwood pulp from Metsä Fibre. From its early days, sustainability has been an integral factor in APRIL’s growth. APRIL’s paper brand PaperOne™ is sold in 70 countries worldwide, and most of its pulp and paper is exported to Asia Pacific markets. PaperOne products are PEFC certified, ensuring that its paper comes from sustainably managed and controlled sources. Setting common goals APRIL commenced pulp production in 1995 and began commercial paper production three years later. As part of its Sustainable Forest Management Policy 2.0 it applies sustain- ability commitments across its supply chain, which includes Metsä Fibre as one of its key softwood pulp suppliers. APRIL has applied comprehensive wood legality tracking since 2002, preventing illegally harvested wood from en- tering its supply and production chains. Similarly, all raw materials supplied by Metsä Fibre are traceable.
More recently, APRIL began implementing commit- ments for more positive impacts on the climate, the en- vironment, and people. These are a series of time-bound, science-based targets that will make APRIL a more sus- tainable and circular business by 2030. APRIL uses the latest technology and invests heavily in research and development. It also has comprehensive technical co-operation with Metsä Fibre, mainly on long fibre usage optimisation and benchmarking for green and renewable energy pulp mill. Metsä Fibre’s and APRIL’s sustainability goals are well aligned, and the two companies share many common goals, says Eduward Ginting , Chief Operating Officer of PT Riau Andalan Pulp and Paper, the main pulp and paper subsidiary of APRIL. “Metsä Fibre’s operations align with our vision to contin- ue to be a sustainably managed, resource-based company that implements best practices in sustainability. For us, Metsä Fibre is much more than just a supplier. A few years ago, I visited Metsä Fibre’s mill and was impressed by its operation, especially how it utilises green technology and renewable energy, just as we do,” he says.
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