Updates from the CEO
Towards sustainable excellence
MATTI REMES, Photo: Kristiina Hemminki, Fotonokka
Metsä Fibre aims for sustainable excellence. It means industrial efficiency, long-term customer relationships and solutions promoting sustainability. Population growth, urbanisation, loss of biodiversity, climate change and digitalisation. Although these megatrends have long influenced the forest industry, their significance to and impact on our operating environment and our customers’ business are becoming even stronger. Our updated strategy is a response to changes in the business environment. Our objectives can now be crystallised in three strategic programmes: We seek industrial efficiency to ensure the continuous improve- ment of competitiveness. We also support our customers’ indus- trial efficiency with our products and services. In the pulp business, we work systematically to ensure our mills’ reliable operations and environmental efficiency. By using cutting-edge technology, we systematically renew our production units. Once completed, Kemi bioproduct mill, which is currently under construction, will be the most efficient wood-processing plant in the northern hemisphere and will give us more pulp capacity and promote the achievement of our sustainability ob- jectives. We emphasise long-term customer relationships and their continuous development. We believe that lasting cooperation ensures the best results for all parties. We want to serve our customers by supplying premium pulp and by offering professional technical customer service. Many of our customers in the pulp business are expanding their production and strengthening their customer relationships. Thanks to our increas- ing production capacity, we can support our customers’ growth by providing greater volumes of sustainably produced pulp. We strive for sustainable solutions to mitigate climate change and promote the circular economy. We develop new bioproducts to replace products made from fossil raw materials and we will go on strengthening our bioproduct mill concept to make full use of production side streams. We will continue our efforts to improve the environmental performance of our mills.
We use Nordic wood from sustainably managed forests and take biodiversity into account in sourcing wood. We are committed to fossil fuel free production by 2030. These themes have also become increasingly important to our customers and partners. We work together to mitigate climate change and reduce the environmental impacts of the entire pro- duction and conversion chain. Our vision is to be our customers’ preferred partner. This am- bitious goal requires continuous improvement of our operations. I believe that we can achieve our vision through long-term co- operation. We aim for sustainable excellence. In practice this means sus- tainable and profitable growth together with our customers. •
Ismo Nousiainen, CEO, Metsä Fibre
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