Customer focus and sustainability are at the core of our operations
We updated our strategy this spring, continuing to align it with our core values: reliability, cooperation, renewal and responsible profitability. We want to ensure our customers can fully benefit from our products, services and sustainability to strengthen their competitiveness. Our strategy is based on four cornerstones: customer focus, safe and efficient operations, motivated people and sustainable solutions. These cornerstones guide the continued development of our operations and help us support our customers better in their own business. Metsä Fibre’s goal is to be the customers’ preferred partner and the most profitable producer of bioproducts for sustainable growth. Profitability ensures our renewal and for our customers, it ensures high-quality deliveries in the long run. Our modern and environmentally efficient production facilities, extensive expertise and culture of continuous development support our goal to be a strong operator with reliable deliveries in all main markets. We have committed ourselves to continuously improving the responsibility and sustainability of our operations throughout the value chain, from forest management to wood supply, production and customer deliveries. Every day we work to mitigate climate change, promote circular economy and offer fossil-free solutions to the market. Metsä Group has launched a regenerative forestry model with the aim of strengthening the biodiversity and vitality of our forests. We have actively developed new fibre products and we utilise production side streams for valuable bioproducts. Our new bioproduct mills operate without fossil fuels, and we are committed to fully fossil fuel-free production by 2030. We want to make the results of our responsibility work available to our customers to help them strengthen their competitiveness. One example of how we do this is Metsä Experience visits, which are a unique opportunity for our customers and their customers to learn about regenerative forestry and our sustainable industrial production. During these tours, visitors can see for themselves how we ensure responsible and sustainable operations throughout the value chain, as well as the concrete actions taken to ensure this. This year we combined our two customer magazines into one. The sawmill and pulp industry form a tight entity and create significant synergies. By combining the magazines, we can present our operations in a clearer manner and highlight the strengths of these synergies. At the same time, it will give our customers a more comprehensive picture of our responsible and efficient operations. I want to thank our customers for collaborating with us and for trusting us. We wish everyone a successful 2025.
Ismo Nousiainen CEO, Metsä Fibre
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