Contents
FIBRE CUSTOMER MAGAZINE 2021–2022 | METSÄ FIBRE, PO BOX 30, 02020 METSÄ | WWW.METSAFIBRE.COM | PUBLISHER: METSÄ FIBRE | EDITOR-IN-CHIEF: EVA MARTIN | EDITORIAL BOARD: ARI HARMAALA, RAILI KOPONEN, MIKAEL LAGERBLOM, KUSTAA LAINE, TOM NICKULL, TUOMO NIEMI, TIINA TASSI JA HARRI VERTANEN | PRODUCTION: HUBE HELSINKI | ACCOUNT DIRECTOR, PRODUCER: SANNA LAAKKONEN | LAYOUT: HUBE HELSINKI | COVER PHOTO: METSÄ GROUP | PRINTING PRESS: PUNAMUSTA OY | ISSN: 2670-0050 (PRINT), 2670-3831 (ONLINE) | THE MAGAZINE IS PUBLISHED IN FINNISH, ENGLISH AND CHINESE | ADDRESS SOURCE: METSÄ FIBRE’S CUSTOMER AND STAKEHOLDER REGISTER | IF YOU DO NOT WISH TO RECEIVE THE MAGAZINE, PLEASE SEND US AN EMAIL: METSAFIBRE. MARKETING@METSAGROUP.COM | COVER: METSÄBOARD PRIME FBB BRIGHT 210 G | INSIDE PAGES: GALERIEART MATT 150 G
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METSÄ FIBRE CUSTOMER MAGAZINE
EDITORIAL We need interaction without digital devices PAGE 4
PROFESSIONAL ‘Pulp can be used for almost anything,’ says Raili Koponen PAGES 70–71
WORLD OF FIBRE About pulp and our business in brief PAGES 5–7
HOW WE SERVE YOU Sales and the production chain in the same regional organisation PAGES 72–73
UPDATES FROM CEO A systematic approach to implementing strategy PAGE 8
METSÄ FIBRE Our mills and operations in key figures PAGES 74–75
INNOVATIONS & INVESTMENTS The new mill in Kemi takes unique concept one step farther PAGES 9–16
PREDICTING PRICE CHANGES BY CLOSELY MONITORING PULP MARKET INDICES, PAGES 20–24
A UNIQUE IDENTIFIER TRACKS THE WOOD FROM THE FOREST TO MILL GATES, PAGES 26–33
CARBON FOOTPRINT The journey towards fossil free production continues PAGE 17
ENABLER OF A GOOD LIFE Kuura textile fibre is made from pulp PAGES 18–19
PULP MARKET Pulp indices are an important
REGIONAL FOCUS The demand for tissue paper is growing on the Turkish market PAGES 41–44
RESPONSIBLE ACTIONS The business ecosystem finds new uses for Äänekoski mill’s side streams PAGES 56–61
trading tool PAGES 20–24
MARKKU KULMALA BELIEVES THAT CLIMATE CHANGE CAN BE TACKLED, PAGES 45–49
SUSTAINABLE SOLUTIONS The Biomotive project is studying the use of pulp in car parts PAGE 25
INFLUENCER ‘Finnish forests are the best-measured in the world,’ says Markku Kulmala PAGES 45–49
OUR CUSTOMER IPM and CPM manufacture paper in the Abu Dhabi desert PAGES 62–64
THE NEW MILL IN KEMI IS THE PARAGON OF OUR BIOPRODUCT MILL CONCEPT, PAGES 9–16
SUSTAINABLE FORESTRY Tracing systems pinpoint the origin of wood all the way back to the forest PAGES 26–33
HOW IT WORKS Sustainability objectives guide our operations PAGES 50–51
PULP TECH Artificial intelligence for more efficient production processes PAGE 65
OUR CUSTOMER Bohui Paper from China sees opportunity in a plastic-free future PAGES 34–36
OUR CUSTOMER Metsä Board and Metsä Fibre operate in the same industrial ecosystem PAGES 52–54
COOPERATION ‘Finnish long-fibre pulp has excellent strength properties,’ says Timo Teräs PAGES 66–67
HOW WE SERVE YOU Our technical customer service offers diverse expertise PAGES 37–40
PERSPECTIVE The EU Forest Strategy promotes cooperation between Member States PAGE 55
HOW WE SERVE YOU Centralised management of global marine logistics PAGES 68–69
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