Fibre customer magazine 2021/2022

WELCOME

NOW WE NEED INTERACTION The pandemic has shown us the importance of digital tools – as well as the tasks that call for presence and interaction, without connecting devices. While digital options have helped us maintain important contacts and keep things moving, it has been somewhat challenging to create new ideas and innovations remotely, connected by devices. After a long break, we have now finally been able to meet customers and partners in person. What a great feeling! In the future, it would be wise to combine the best of the new practices we have learned during the pandemic with those of traditional meetings, face to face. It is important for us to develop our customers’ products, processes and business models. To do so, we have enhanced our technical customer service by bringing on board new experts and service elements. Interaction and collaboration will help us make the most of the team’s expertise. Our most important project at the moment is the new Kemi bioproduct mill, which has already received positive feedback from our customers. The new mill will strengthen our market position, allowing us to offer competitive products on all markets and be an increasingly reliable partner for our customers. I look forward to getting together and planning our joint future in person, without a computer screen between us. This magazine’s content has been designed to provide material for such discussions. I hope you enjoy the articles we have put together with you in mind.

ARI HARMAALA Senior Vice President, Sales and Customership

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