studies before the decision. Pilot projects and demonstra- tions also take time. Even so, I’d say that you need to have the stomach for uncertainties, too, and seize new oppor- tunities,” Suurnäkki says. After all, Paptic’s founder Esa Torniainen and his two colleagues also found the courage to become start-up en- trepreneurs, even though, in his own words, Torniainen is no longer “of the age where you set up companies from scratch, wearing a hoodie.” The confidence in the new ma- terial and the market demand was nonetheless so strong that Torniainen considered it his duty to become an en- trepreneur. Especially since he freely admits to having complained, during his previous career, that people do not do enough new things. “This may be wishful thinking, but I do believe that the train is running so smoothly now that there’s no stopping it. When a sufficient number of companies and people change their attitude toward plastic, the rest have no other alternative than to follow,” says Torniainen. •
“I’d say that you need to have the stomach for uncertainties, too, and seize new opportunities.”
“We can now access the structure of fibres at an entirely new level, which has increased our in-depth understanding of fibres,” says Anna Suurnäkki.
Anna Suurnäkki Vice President of Research in Metsä Fibre. She has extensive experience in the reasearch of fibre processing and wood-based materials.
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