FIBRE CUSTOMER MAGAZINE 2019–2020 | METSÄ FIBRE, POST BOX 30. 02020 METSÄ | WWW.METSAFIBRE.COM | PUBLISHER: METSÄ FIBRE | EDITOR-IN-CHIEF: EVA MARTIN | EDITORIAL BOARD: ARI HARMAALA, RAILI KOPONEN, MIKAEL LAGERBLOM, TOM NICKULL, TIINA TASSI AND HARRI VERTANEN | PRODUCTION: HUBE HELSINKI | EXECUTIVE PRODUCER: TIINA TUPPURAINEN | PRODUCER: JENNY BELITZ-HENRIKSSON | WRITER: MARKKU RIMPILÄINEN | ART DIRECTOR: KATRI SULIN | COVER PHOTO: METSÄ GROUP | PRINT: ERWEKO OY | ISSN: 2670-0050 | FIBRE CUSTOMER MAGAZINE IS PUBLISHED IN FINNISH, ENGLISH AND CHINESE | SOURCE OF ADDRESSES: METSÄ FIBRE’S CUSTOMER AND STAKEHOLDER REGISTER | IF YOU DO NOT WISH TO RECEIVE THIS MAGAZINE IN THE FUTURE, PLEASE EMAIL US: METSAFIBRE.MARKETING@METSAGROUP.COM | COVER: METSÄBOARD PRIME FBB BRIGHT 210 G | PAGES: GALERIEART VOLUME 150 G
A SMALL MARKET WITH LARGE PLAYERS Australia’s cardboard business
RFID IMPROVES TRACEABILITY A small tag attached to a pulp unit allows tracking from the mill to the customer.
RFID READ
is in the hands of few large companies. The need for virgin pulp will change the market.
PAGES 66–67
PAGES 50–53
PULP TECH The new FORE tool optimises pulp refining.
COLUMN Jaakko Anttila, the head of pulp production and member of Metsä Fibre management team, is a sports enthusiast.
IN COOPERATION WITH THE CUSTOMERS Metsä Fibre continuously develops its global services.
PAGES 68–69
PAGES 54–59
A PORTRAIT OF A PROFESSIONAL Piia Pellinen is a process
PAGE 73
OUR 2030 SUSTAINABILITY GOALS
operator at the pulp drying machine of Metsä Fibre’s Joutseno mill. She loves her job.
Our goal is carbon neutral process in 2030. Where are we now and where are we heading?
PAGES 70–71
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REDUCING OUR CARBON EMISSIONS BY 3,230 TONNES. Sustainable logistics in Äänekoski, Finland.
WE ARE METSÄ FIBRE Basic information about our pulp mills and sawmills.
PAGE 75
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EXCEEDING EXPECTATIONS
“It takes courage to be a forerunner. Continuous improvement is impor- tant,” says CEO Ismo Nousiainen.
PLASTIC BECAME A PROBLEM – IS WOOD THE SOLUTION?, PAGES 18–24
PAGES 60–63
A REVOLUTION IN TEXTILE PRODUCTION
There is immense market demand for more sustainably produced clothes. Metsä Spring’s new textile fibre aims to meet this demand.
PAGES 64–65
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