BOTNIA PULP IS NOW CALLED METSÄ PULP
84% The utilisation rate of sidestreams at Metsä Fibre stands at 84 per cent.
brand,” says Ari Harmaala , SVP Sales and Customership, Metsä Fibre. NO CHANGES TO RAW MATERIAL Only the branding has changed. The products and product range are exactly the same, with the same raw material and guaran- teed Metsä Fibre quality. We will be applying the same changes to the branding of the pulp products, services, and bio- chemicals. •
We have rebranded our Botnia products. All products will now use the Metsä name instead of Botnia. For example, Botnia Nordic Pine pulp is now called Metsä Pine pulp. We want to strengthen our Metsä brand, and refresh our branding and marketing to focus more on our customers. “We’re simplifying the naming of our pulp product and service portfolio by moving our pulp offering under one unified Metsä
3 INDUSTRY TRENDS According to McKinsey’s report, there are some paper and pulp market trends that should be considered in the next few years: 1. Graphic papers will continue to decline in demand. The segment needs to restructure its production capacity. 2. Consumer packaging and tissue will be influenced by sustainability and demand for convenience. The market is expected to grow. Innovation will be essential for success inside the business. 3. E-commerce will be respon- sible for about a half of the demand growth in transport packaging.
Source: mckinsey.com
electrical energy than it consumes. 174%
The self-sufficiency in electricity of Metsä Fibre’s mills is 174 per cent – generating more
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Photos PETRI LYYTIKÄINEN
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