Fibre customer magazine 2021/2022


Cover
1

Contents
2-3

Editorial: We need interaction without digital devices
4

World of fibre: About pulp and our business in brief
5

Updates from CEO: A systematic approach to implementing strategy
8

Innovations & investments: The new mill in Kemi takes unique concept one step farther
9

Carbon footprint: The journey towards fossil free production continues
17

Enabler of a good life: Kuura textile fibre is made from pulp
18-19

Pulp market: Pulp indices are an important trading tool
20-21

Sustainable solutions: The Biomotive project is studying the use of pulp in car parts
25

Sustainable forestry: Tracing systems pinpoint the origin of wood all the way back to the forest
26-27

Our customer: Bohui Paper from China sees opportunity in a plastic-free future
34-35

How we serve you: Our technical customer service offers diverse expertise
37

Regional focus: The demand for tissue paper is growing on the Turkish market
41

Influencer: ‘Finnish forests are the best-measured in the world,’ says Markku Kulmala
45

How it works: Sustainability objectives guide our operations
50-51

Our customer: Metsä Board and Metsä Fibre operate in the same industrial ecosystem
52-53

Perspective: The EU Forest Strategy promotes cooperation between Member States
55

Responsible actions: The business ecosystem finds new uses for Äänekoski mill’s side streams
56-57

Our customer: IPM and CPM manufacture paper in the Abu Dhabi desert
62-63

Pulp tech: Artificial intelligence for more efficient production processes
65

Cooperation: ‘Finnish long-fibre pulp has excellent strength properties,’ says Timo Teräs
66-67

How we serve you: Centralised management of global marine logistics
68-69

Professional: ‘Pulp can be used for almost anything,’ says Raili Koponen
70-71

How we serve you: Sales and the production chain in the same regional organisation
72-73

Metsä Fibre: Our mills and operations in key figures
74-75

Back cover
76

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